Camming and creator subscriptions move billions of dollars a year through a handful of platforms, and almost none of it is well documented. This is what we've learned building for the performers inside it.
These are company-published or widely reported numbers for the largest creator-subscription platform. They set the floor for how big this market is.
Subscription platforms sell access to a creator's library. Live cam sites sell attention in the moment. Most performers work in both, and the two behave nothing alike.
The largest subscription platform supplies no discovery at all — by design. Every subscriber a creator has, they drove there themselves.
On live platforms, ranking follows live viewer count, so the opening minutes decide the session. A small fraction of rooms hold most of the audience.
Nobody works one site. The same performer is on a cam platform, a subscription platform, and several social channels — announcing on all of them, by hand.
Fifteen to forty-five minutes per session goes on telling people you're on. That time is unpaid, and it comes out of the hours that earn.
Followings are locked to the platform that owns them. When terms, payouts, or reach change, the performer starts over.
We maintain a profile of every major platform performers work on — how it makes money, how it ranks performers, what it pays, how it handles off-platform promotion, and what that means for the people using it.
Platform-by-platform analysis, the measured comparison, and our own capture of live rooms and concurrent viewers. Held in the investor area.
Sign in to read it →The practical version: what the announcement chore costs you every session, and what getting it back is worth.
See the performer side →